At the special Apple event on Wednesday, Apple introduced a collaboration with Starbucks. Basically, if you go into a Starbucks Coffee shop with an iPhone, iPod touch, or laptop running the latest version of iTunes, you will be automatically connected to the iTunes Store and Starbucks Now Playing content for free. Really, how many times have you walked into a Starbucks and wondered what song was playing? Now, you can buy the song right from your iPhone, iPod touch, or laptop.
The announcement was pushed to the side by most of the media, but this partnership has huge potential. Let’s think for a minute about other restaurants that play music as part of their concept. Two that come to mind immediately are Chipotle and Potbelly Sandwich Works. Surely other restaurants will want to get in on the action.
If we take this a step further, where else do people listen to music while they may have an iPhone or iPod touch with them? Now, concert venues of all shapes and sizes come into the picture. It would be pretty cool if while you were at a place like the House of Blues listening to a concert, you could buy the song being played or perhaps even the entire album from the artist. This is especially true of opening acts that just blow you away.
Apple and Starbucks may have started something truly revolutionary with this new partnership.
My day job requires me to wear many different hats depending on the projects that are active at any point in time. One of my main responsibilities is report design and development using the latest and greatest version of Business Objects. Basically, it’s my job to gather and present data in a way that is meaningful and helpful for our clients. I have always been a stickler about presentation regardless of the media so when I develop a report for a client, I want the layout and format of the report to be perfect. I want my clients to be able to look at a report and quickly and easily see how their business is doing. One of the easiest ways to do this is by using graphs to visually display the data.