March Madness Parity

If there ever was a year where the NCAA should have made the effort to bring parity to the apps for the men’s and women’s NCAA Tournaments, this was the year. What a lost opportunity! The image on the left is the women’s iOS app, and the image on the right is the men’s iOS app. You’ll see that the women’s app lacks support for iPadOS, macOS, and watchOS. Why?

From a product perspective, I would argue that there is no need for two apps at all. Men’s and women’s college basketball games have no differences whatsoever. It’s time for the NCAA to consolidate their separate technology budgets to make one great March Madness experience for all fans.