I’ve said this before, and I’ll say it again. It is insanely frustrating that Google and Netflix refuse to integrate with the TV app across Apple’s platforms. There is no reason YouTube TV and Netflix cannot integrate. It is a product decision that they are making intentionally. At a time when seamless integration is an expectation, these product decisions make absolutely no sense to me.

While more expensive than its competitors, the Apple TV device is by far the best streaming device available on the market. Once a user adds all of their favorite apps and services, the TV app becomes a valuable tool to surface, aggregate, and organize shows, movies, and sporting events. Why a content provider would intentionally choose to not use every channel available to them to get their content in front of as many eyes as possible is completely illogical to me.

The reality is that my family searches the Apple TV app first, YouTube TV second, and Netflix third. I have noticed this behavior with each family member. So, if the content is available directly on another app, YouTube TV and Netflix lose those streams. Admittedly, Netflix is on notice at our house. I’m just not sure we need it anymore.