Not long ago, I wrote about the downfall of my favorite magazine. This afternoon, I went out to the mailbox and found my copy of the last edition of Business 2.0. The magazine was wrapped in a plain white cover with a thoughtful little note from Time notifying me that Business 2.o was no more and that I would be receiving Fortune going forward. The note didn’t stop there, however. Not only would I not be receiving my favorite magazine anymore, I would be receiving one month of Fortune for every two months remaining on my Business 2.0 subscription.
I don’t know about any of you out there, but this just doesn’t add up to me. Why in the world would Time think it was a good idea to unilaterally decide that their golden child magazine was some how worth twice as much as one of their other magazines. The big problem for me is that Fortune is worth nothing to me. There is a reason I read Business 2.0 instead of Fortune, and telling me that I will be losing half of my subscription months and be getting a magazine I don’t even like to read is like rubbing salt in the wound.
Now, I understand that a lot of the old Business 2.0 team will be moving over to Fortune so I’m going to give them a chance, but you can bet that they’ll be hearing from me about the little stunt they just pulled. There should be a one to one conversion from Business 2.0 to Fortune. That is really the only fair thing that Time can do for its loyal paying subscribers.