Author: Tim Probst

Pandora’s stock has been getting rocked lately with Apple Music and Spotify making it awfully hard to compete. When you can play practically any song on demand, “radio” seems too slow and out of touch. The idea of Internet radio is likely over at this point, but that does not mean Pandora has no value. In fact, the opposite is true. Pandora’s value is not in its ability to play music. The value is in its predictive engine. That is what it needs to license to others. No one can come close to its accuracy. Imagine Apple Music’s For You section with predictions from Pandora’s engine. People would play more new music bringing in revenue for Apple Music and lesser known artists. It is a win-win situation.