Portillo’s is delicious wherever it might be. There’s no reason Portillo’s should slow down their expansion plans. Here’s the key – go to where the Chicagoans go.

Start with expanding to college campuses. Tons of kids from Chicago go to Big Ten universities. Put a Portillo’s in every Big Ten city from coast to coast. An Italian beef after a night at the bars would have been delicious!

A lot of those Chicago kids go back to Chicago for work, but a lot of them end up in cities like Denver, San Diego, Indianapolis, Kansas City, etc.

Again, follow the Chicagoans. Land and expand!

Portillo’s slowing national expansion plans amid weaker sales – Chicago Sun-Times