Ever since Microsoft and PC makers started marketing and selling Windows Media Center PCs, I’ve thought that they were just taking the wrong approach. While a geek like me would want a PC in their living room, the average person most likely does not want to have a PC as the centerpiece of their entertainment center. Using a computer is a very active form of entertainment whether a person is surfing the Internet or playing games. Watching television, on the other hand, is a very passive activity. People just want to relax and enjoy the show, and they want it to be very easy. As Aerosmith once said, “Just Push Play.”
In comes Apple with the iTV. They’re going to change the name before the official release, and my bet is that it will be part of the Mac family rather than the iPod family. I’m sure Steve Jobs and co. will come up with a snappy, marketable name. The iTV allows users to stream movies and media from their Mac or PC that’s sitting anywhere in their house through a wireless or wired connection. There will be no need to have a computer sitting next to the TV. Using the handy little remote included with the iTV, users will be able to browse through their media and select the movie or media they want to watch.
Apple once again has taken something insanely complex and made it accessible to the average person. That’s how they won the MP3 player market and the digital download market. It is also how they will continue their dominance in the digital media age by bringing the media into the living room. Congrats Apple! I can’t wait to see the finished product.
