Why The iPod Halo Effect Was Just The Beginning

As a long time Apple computer user, it is sometimes hard for me to understand why Windows users are so afraid of giving a Macintosh a chance. Working in a Windows world, I have had countless conversations with co-workers about which computer they should buy next, and, of course, I always suggest they should buy a Macintosh. This statement is always countered with the normal Mac-bashing comments: “They’re more expensive,” “I don’t know how to use one,” “There’s no software.” When you think about it, Microsoft has done a fantastic job at convincing the world that these comments are actually true. When I hear comments like this, I often go into my usual speech about how Macs are competitively priced with Windows computers of the same quality and because Macs use the same processors as Windows
machines, it is possible to run Windows and all of their favorite Windows applications if they really want to. This information is usually received with a bit of shock as if it’s the first time they have ever heard it. Occasionally, someone will come back and thank me because they went with a Mac and will never go back. What a great feeling it is to save yet another soul from Microsoft.

I do have to say that the iPod has made these conversations much easier over the last five years. Now, people usually come to me and say, “Hey, I really love my iPod. Is a Mac this easy to use?” Gladly, I can answer this question with a resounding “Yes!” I have no doubt that people are buying Macintosh computers for the first time because the iPod has given them a glimpse into why Mac users are so loyal to their computers. iPod users see the ease of use, they see the attention to detail, and they see the high quality of the product. The iPod Halo Effect is clearly working.

With the introduction of the iPhone and now the iPod touch, Apple has made it even easier for millions to see why a Macintosh is so easy and fun to use. On each one of those little devices is Apple’s Trojan Horse, Mac OS X. Without even knowing it, iPhone and iPod touch users are enjoying the benefits of an operating system built to just work. Like the iPod before them, every one of those iPhones and iPod touches is a portable demonstration of the power and ease of Mac OS X. As Apple introduces more products based on OS X, it will become clearer and clearer for more consumers that Apple truly makes the best computing products available today.

The iPod was just the beginning. The iPhone and iPod touch have kicked the halo effect into high gear.