At the special Apple event on Wednesday, Apple introduced a collaboration with Starbucks. Basically, if you go into a Starbucks Coffee shop with an iPhone, iPod touch, or laptop running the latest version of iTunes, you will be automatically connected to the iTunes Store and Starbucks Now Playing content for free. Really, how many times have you walked into a Starbucks and wondered what song was playing? Now, you can buy the song right from your iPhone, iPod touch, or laptop.
The announcement was pushed to the side by most of the media, but this partnership has huge potential. Let’s think for a minute about other restaurants that play music as part of their concept. Two that come to mind immediately are Chipotle and Potbelly Sandwich Works. Surely other restaurants will want to get in on the action.
If we take this a step further, where else do people listen to music while they may have an iPhone or iPod touch with them? Now, concert venues of all shapes and sizes come into the picture. It would be pretty cool if while you were at a place like the House of Blues listening to a concert, you could buy the song being played or perhaps even the entire album from the artist. This is especially true of opening acts that just blow you away.
Apple and Starbucks may have started something truly revolutionary with this new partnership.